VIRGINIA INVESTS OVER $2 MILLION IN LOCAL TOURISM MARKETING
Virginia Governor Glenn Youngkin announced over $2 million in state matching grants for 197 local tourism programs.
The funds are from the Virginia Tourism Corporation through the Marketing Leverage Program, DMO Grant Program, and VA250 Tourism Marketing Program.
The grants aim to increase visitation and traveler spending across the commonwealth through 2026.
Local partners will match the state funds with over $2.74 million for a total marketing investment exceeding $4.76 million.
This public-private effort is expected to benefit 1,130 small businesses and nonprofits statewide.
The initiative supports economic opportunity, job creation, and strengthens Virginia as a premier travel destination.
The programs leverage existing marketing funds and extend the “Virginia is for Lovers” brand.
Additional grant opportunities are planned through 2025 and 2026.
Source:
Local Tourism Programs to Receive Public-Private Marketing Funds Through 2026
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