SPRING BLOOM ADVENTURE RACE BOOSTS WILLIAMSBURG ECONOMY AND NONPROFITS
The recent Spring Bloom Adventure Race generated over $660,000 in economic impact for the Williamsburg area.
The event also raised over $5,000 which was donated to local nonprofit organizations.
Visit Williamsburg stated the race highlighted the growing importance of sports tourism in the Historic Triangle.
Over 400 participants competed in the 69-mile race, with many traveling from out of state.
Participants praised the challenging course and the efficient coordination by staff and volunteers.
Donations from the race benefited the Eastern Virginia Mountain Bike Association and Girl Scout Troop 90088.
Visit Williamsburg believes events like this show the region can host competitive and community-driven experiences.
The upcoming Williamsburg Sports and Events Center in 2026 is anticipated to further attract sports tourism.
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